Independent jet advisors
Working on your behalf
With over 100 years in the private aviation industry, our team has built a network across the world’s top operators, such as NetJets, VistaJet, Wheels Up, Flexjet, Jetfly and Jet Edge – to name a few.
Our unparalleled knowledge has serviced high-profile individuals and businesses around the world, working on their behalf to negotiate bespoke contracts and alleviate any stress associated with flying privately.
This is all achieved through transparency. We receive no incentive payments from suppliers and, for a single annual fee, apply no commission charges for our service. Our team is dedicated to ensuring you are not overspending or being underserved.
Meet the co-founders
CO-FOUNDER
Emily Williams
Formerly Board Sales Director at NetJets Europe, Emily has spent a decade advising HNWIs and globally recognised corporations on their aviation needs.
Her detailed knowledge of the industry includes operations and manufacturers, having built-up vast experience in strategy planning and long-term business analytics for her clients.
Emily is also an experienced Managing Director having consulted and worked with several lifestyle and financial businesses focused on the ultra-high-net-worth global market.
Emily Williams is a board member of The Air Charter Association, which leads industry self-regulation.
CO-FOUNDER
Nicolas Imrie
Nic started at NetJets Europe, and over 12 years rose to leadership roles in Customer Services, Flight Operations and Sales. As Regional Director of Sales, Nic and his teams were responsible for customer retention and growth for the European business. This was later expanded to include all new business in the UK, Nordics, Middle East, and India, with emphasis on advising large corporate and aircraft owners.
Nic has a talent for understanding customer needs, recommending bespoke solutions, and negotiating exceptional deals. He also works with IWA’s largest clients and flight departments who own their own aircraft, delivering independent, expert support whatever their stage of ownership. This includes buying and selling aircraft, budgeting and invoice audits, crew management, operator supervision, and owner representation.
He holds excellent relationships with key aircraft manufacturers, global operators, and key service providers. Nic is also a fully qualified aircraft appraiser with ASA.
Meet the team
COMMERCIAL DIRECTOR
Cerian Walsh
Cerian joined IWA from the City where she spent over 20 years working for leading investment banks. Having honed her analytical and management skills in the financial sector, she brings a contrasting but complementary capability to the team.
FLIGHT DIRECTOR
Algernon Trotter
Algernon joined the industry in 2009 as one of the first employees of the charter broker, PrivateFly. He went on to grow the business to ten times its initial size by the point of his departure in 2014.
Algernon was then headhunted to work for Air Hamburg as their Head of International Sales. He worked closely with the management board, growing the company to over 40 aircraft and 750 staff at the point of its purchase by Vista Global Holding in 2022. At the end of his tenure, Algernon managed a team of 20 direct and 40 indirect reports, who relied on his highly tuned technical, operational and management skills to ensure accurate delivery of up to 100 daily departures.
FLIGHT MANAGER
Diogo Morais
Since starting his career at NetJets over 18 years ago, Diogo has held various positions responsible for managing day-to-day operations, such as Flight Services Coordinator and Tactical Response Officer.
With this on-the-ground knowledge, he moved to Customer Relations as a Key Account Manager, looking after some of NetJets’ largest accounts, ensuring their expectations were exceeded on every flight. He remained the sole point of contact for all their flying needs.
FLIGHT MANAGER
JP Ribeiro
With a background in law and customer service, JP moved into private aviation when he joined NetJets over 15 years ago. In his initial role as a Flight Dispatcher, JP learnt the technical side of operations which was critical when he moved into the Customer Service area.
Combining his technical knowledge with his focus on customer service, JP joined the Tactical Response Team which he later came to manage. As the problem-solving “voice of the client” within the company’s Operational Control Centre, the role gave great visibility into managing operational constraints whilst delivering the highest possible standard of service on every flight.
FLIGHT MANAGER
Dora Szabo
Dora started her career 11 years ago in the customer service and hospitality sector where she grew to be a talented business and client relations executive. With her self-starting attitude and problem-solving abilities, she recognised her passion for aviation and joined VistaJet.
During her 5 years with VistaJet, Dora progressed quickly. As a pillar of the Client Services Team, she not only handled flight bookings but ensured that each flight was tailored to the client’s specific needs. To fulfil her operational knowledge, Dora took on the role of the Tactical Department to ensure that client expectations were always fully aligned with reality.
Dora develops highly empathetic client relationships and has earned a reputation for exceeding service standard goals within the charter business.
FLIGHT MANAGER
Has Aftab
With a passion for Aviation since childhood, Has started working within airport and airline ground operations at the age of 16 at London Gatwick Airport, moving up the ranks over the course of six years to become part of the senior management team for one of the largest ground handling companies in the UK.
Has then transferred his technical knowledge into the world of Private Aviation working for a well-known charter brokerage based in London for five years, eventually managing the business working alongside the CEO.
Prior to joining IWA, Has managed the entire charter fleet of aircraft for an operator based at Biggin Hill Airport. Has is highly recognised within the industry providing superior levels of expertise and service to clients.
FLIGHT MANAGER
Samanda Omanovic
Samanda has more than 15 years in the private aviation industry and has worked for several of the largest leading private aviation companies. She started her career as a flight attendant, progressed into operations across several parts of the charter business, and then on to sales and account management, where she excelled and consistently delivered results.
Samanda’s passion for outstanding service and her understanding that solutions must be tailored for each individual client’s needs has made her an exceptional account manager who continuously strives to provide a bespoke experience for her clients.
FLIGHT MANAGER
Alexandra Malmnas
Alexandra is a qualified Charter Broker with the ACA and has 20 years of experience with VIP client management. She comes from the hospitality business having started and built a tour operator in Southern Africa that she ran successfully for 13 years.
With her long-term focus on client management and meticulous eye for detail, Alex brings a depth of understanding and a relentless focus to provide the best possible solutions for her clients. She speaks four languages (English, Portuguese, Swedish and French).